Mailchimp vs ConvertKit 2026: Which Is Better?
Mailchimp vs ConvertKit 2026: Which Is Better?
Affiliate Disclosure: Some links below are affiliate links — we may earn a commission if you sign up, at no extra cost to you. This does not influence our analysis.
Choosing between Mailchimp and ConvertKit is one of the most common decisions for teams looking for email marketing software. Both are excellent products with strong reputations, but they serve different buyer profiles. In this comparison, we break down pricing, core features, user satisfaction scores, and which tool wins for each use case — so you can make an informed decision in minutes.
Quick Verdict
Mailchimp scores higher on G2 (4.3/5 from 12,300 reviews), has a stronger free tier, and is better suited for most team sizes. However, ConvertKit wins for ease of onboarding.
At a Glance
| Mailchimp | ConvertKit | |
|---|---|---|
| Starting price | Free | Free |
| Free plan | ✅ Yes | ✅ Yes |
| G2 score | 4.3/5 (12,300 reviews) | 4.4/5 (1,100 reviews) |
| Best for | bloggers | bloggers |
| Try it | Visit Mailchimp → | Visit ConvertKit → |
Mailchimp Pricing
All prices shown are per month (billed annually where applicable). Always verify current pricing on the Mailchimp pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Free forever |
| Essentials | €13/mo | |
| Standard | €20/mo | |
| Premium | €350/mo |
ConvertKit Pricing
All prices shown are per month. Verify on the ConvertKit pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Free forever |
| Creator | €25/mo | |
| Creator Pro | €50/mo |
Key Features Compared
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Free plan | ✅ Yes | ✅ Yes |
| Mobile app | ✅ | ✅ |
| API access | ✅ | ✅ |
| Integrations | 500+ | 300+ |
| 24/7 support | ✅ paid plans | ✅ paid plans |
| G2 score | 4.3/5 | 4.4/5 |
| Reviews | 12,300 | 1,100 |
Who Should Use Mailchimp?
Mailchimp is the better choice if you:
- You work in e-commerce
- You work in newsletters
- You work in SaaS companies
Who Should Use ConvertKit?
ConvertKit is the better choice if you:
- You work in e-commerce
- You work in newsletters
- You work in SaaS companies
Our Recommendation
For most teams starting out, we recommend Mailchimp because it offers the best combination of features, pricing flexibility, and user satisfaction. Its G2 score of 4.3/5 from over 12,300 verified reviews reflects real-world satisfaction at scale.
That said, if ease of onboarding is your primary concern, ConvertKit deserves a serious look.
Try Mailchimp (Recommended) Try ConvertKit
Frequently Asked Questions
Q: Is Mailchimp better than ConvertKit?
A: It depends on your use case. Mailchimp scores 4.3/5 on G2 and is generally better for bloggers, while ConvertKit (4.4/5) excels at bloggers.
Q: Does Mailchimp have a free plan?
A: Yes, Mailchimp offers a free plan with no credit card required.
Q: Does ConvertKit have a free plan?
A: Yes, ConvertKit offers a free plan with no credit card required.
Q: Can I migrate from Mailchimp to ConvertKit?
A: Yes — both platforms support CSV data export/import. Most users complete a migration in a few hours. Check the ConvertKit documentation for the official migration guide.
Q: Which is cheaper: Mailchimp or ConvertKit?
A: Mailchimp is cheaper, starting at €13/mo vs €25/mo for ConvertKit.
Pricing data verified June 2026 from vendor pricing pages. Prices may have changed — always verify at the vendor's site.