HubSpot CRM vs Zoho CRM 2026: Which Is Better?
HubSpot CRM vs Zoho CRM 2026: Which Is Better?
Affiliate Disclosure: Some links below are affiliate links — we may earn a commission if you sign up, at no extra cost to you. This does not influence our analysis.
Choosing between HubSpot CRM and Zoho CRM is one of the most common decisions for teams looking for crm software. Both are excellent products with strong reputations, but they serve different buyer profiles. In this comparison, we break down pricing, core features, user satisfaction scores, and which tool wins for each use case — so you can make an informed decision in minutes.
Quick Verdict
HubSpot CRM scores higher on G2 (4.4/5 from 11,800 reviews), has a stronger free tier, and is better suited for most team sizes. However, Zoho CRM wins for budget-conscious buyers.
At a Glance
| HubSpot CRM | Zoho CRM | |
|---|---|---|
| Starting price | Free | Free |
| Free plan | ✅ Yes | ✅ Yes |
| G2 score | 4.4/5 (11,800 reviews) | 4.1/5 (2,700 reviews) |
| Best for | freelancers | freelancers |
| Try it | Visit HubSpot CRM → | Visit Zoho CRM → |
HubSpot CRM Pricing
All prices shown are per month (billed annually where applicable). Always verify current pricing on the HubSpot CRM pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Free forever |
| Starter | €20/mo | |
| Professional | €890/mo | |
| Enterprise | €3600/mo |
Zoho CRM Pricing
All prices shown are per month. Verify on the Zoho CRM pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Free forever |
| Standard | €14/mo | |
| Professional | €23/mo | |
| Enterprise | €40/mo | |
| Ultimate | €52/mo |
Key Features Compared
| Feature | HubSpot CRM | Zoho CRM |
|---|---|---|
| Free plan | ✅ Yes | ✅ Yes |
| Mobile app | ✅ | ✅ |
| API access | ✅ | ✅ |
| Integrations | 500+ | 300+ |
| 24/7 support | ✅ paid plans | ✅ paid plans |
| G2 score | 4.4/5 | 4.1/5 |
| Reviews | 11,800 | 2,700 |
Who Should Use HubSpot CRM?
HubSpot CRM is the better choice if you:
- You work in small business
- You work in sales teams
- You work in freelancers
Who Should Use Zoho CRM?
Zoho CRM is the better choice if you:
- You work in small business
- You work in sales teams
- You work in freelancers
Our Recommendation
For most teams starting out, we recommend HubSpot CRM because it offers the best combination of features, pricing flexibility, and user satisfaction. Its G2 score of 4.4/5 from over 11,800 verified reviews reflects real-world satisfaction at scale.
That said, if budget-conscious buyers is your primary concern, Zoho CRM deserves a serious look.
Try HubSpot CRM (Recommended) Try Zoho CRM
Frequently Asked Questions
Q: Is HubSpot CRM better than Zoho CRM?
A: It depends on your use case. HubSpot CRM scores 4.4/5 on G2 and is generally better for freelancers, while Zoho CRM (4.1/5) excels at freelancers.
Q: Does HubSpot CRM have a free plan?
A: Yes, HubSpot CRM offers a free plan with no credit card required.
Q: Does Zoho CRM have a free plan?
A: Yes, Zoho CRM offers a free plan with no credit card required.
Q: Can I migrate from HubSpot CRM to Zoho CRM?
A: Yes — both platforms support CSV data export/import. Most users complete a migration in a few hours. Check the Zoho CRM documentation for the official migration guide.
Q: Which is cheaper: HubSpot CRM or Zoho CRM?
A: Zoho CRM is cheaper, starting at €14/mo vs €20/mo for HubSpot CRM.
Pricing data verified June 2026 from vendor pricing pages. Prices may have changed — always verify at the vendor's site.