HubSpot CRM vs Salesforce CRM 2026: Which Is Better?
HubSpot CRM vs Salesforce CRM 2026: Which Is Better?
Affiliate Disclosure: Some links below are affiliate links — we may earn a commission if you sign up, at no extra cost to you. This does not influence our analysis.
Choosing between HubSpot CRM and Salesforce CRM is one of the most common decisions for teams looking for crm software. Both are excellent products with strong reputations, but they serve different buyer profiles. In this comparison, we break down pricing, core features, user satisfaction scores, and which tool wins for each use case — so you can make an informed decision in minutes.
Quick Verdict
HubSpot CRM scores higher on G2 (4.4/5 from 11,800 reviews), has a stronger free tier, and is better suited for most team sizes. However, Salesforce CRM wins for ease of onboarding.
At a Glance
| HubSpot CRM | Salesforce CRM | |
|---|---|---|
| Starting price | Free | €25/mo |
| Free plan | ✅ Yes | ❌ No |
| G2 score | 4.4/5 (11,800 reviews) | 4.3/5 (22,000 reviews) |
| Best for | freelancers | real estate |
| Try it | Visit HubSpot CRM → | Visit Salesforce CRM → |
HubSpot CRM Pricing
All prices shown are per month (billed annually where applicable). Always verify current pricing on the HubSpot CRM pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Free forever |
| Starter | €20/mo | |
| Professional | €890/mo | |
| Enterprise | €3600/mo |
Salesforce CRM Pricing
All prices shown are per month. Verify on the Salesforce CRM pricing page.
| Plan | Price | Best For |
|---|---|---|
| Starter Suite | €25/user | Most popular |
| Pro Suite | €80/user | |
| Enterprise | €165/user | |
| Unlimited | €330/user |
Key Features Compared
| Feature | HubSpot CRM | Salesforce CRM |
|---|---|---|
| Free plan | ✅ Yes | ❌ No |
| Mobile app | ✅ | ✅ |
| API access | ✅ | ✅ |
| Integrations | 500+ | 300+ |
| 24/7 support | ✅ paid plans | ✅ paid plans |
| G2 score | 4.4/5 | 4.3/5 |
| Reviews | 11,800 | 22,000 |
Who Should Use HubSpot CRM?
HubSpot CRM is the better choice if you:
- You work in small business
- You work in sales teams
- You work in freelancers
Who Should Use Salesforce CRM?
Salesforce CRM is the better choice if you:
- You work in small business
- You work in sales teams
- You work in freelancers
Our Recommendation
For most teams starting out, we recommend HubSpot CRM because it offers the best combination of features, pricing flexibility, and user satisfaction. Its G2 score of 4.4/5 from over 11,800 verified reviews reflects real-world satisfaction at scale.
That said, if ease of onboarding is your primary concern, Salesforce CRM deserves a serious look.
Try HubSpot CRM (Recommended) Try Salesforce CRM
Frequently Asked Questions
Q: Is HubSpot CRM better than Salesforce CRM?
A: It depends on your use case. HubSpot CRM scores 4.4/5 on G2 and is generally better for freelancers, while Salesforce CRM (4.3/5) excels at real estate.
Q: Does HubSpot CRM have a free plan?
A: Yes, HubSpot CRM offers a free plan with no credit card required.
Q: Does Salesforce CRM have a free plan?
A: No, Salesforce CRM does not currently offer a free plan, but they offer a free trial.
Q: Can I migrate from HubSpot CRM to Salesforce CRM?
A: Yes — both platforms support CSV data export/import. Most users complete a migration in a few hours. Check the Salesforce CRM documentation for the official migration guide.
Q: Which is cheaper: HubSpot CRM or Salesforce CRM?
A: HubSpot CRM is cheaper, starting at €20/mo vs €25/mo for Salesforce CRM.
Pricing data verified June 2026 from vendor pricing pages. Prices may have changed — always verify at the vendor's site.